Welcome to the First Franchise Consumer Marketing Report!
Many of you asked for it, so here it is – the monthly resource for marketing leaders, providing relevant content and ideas to help improve marketing success and consumer branding in the food, retail, and service sectors.

Franchise Consumer Marketing Survey
Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.

Building on Boomer Trends: Q&A with Interim HealthCare's Linda Shaub
As the first in-home senior care franchise company, Interim HealthCare has always been on top of market trends. Successfully responding to those trends has allowed the company to steadily build its business for more than 40 years.

Advisory Board Convenes for Franchise Consumer Marketing Conference
Program planning for the Franchise Consumer Marketing Conference, to be held June 14-15th in San Francisco's Omni Hotel, is moving full steam ahead.

Groupon Is No Savior for Small Business
In that interview, he went on to say that Groupon was "able to give one business half the number of customers in one day that the business had previously had in the previous 25 years combined."