Fully Inspected: Q&A with HouseMaster Home Inspection Services' Keith Gerson
Keith Gerson is currently president and COO of Sopra Brands, a privately held, multi-concept franchise system headquartered in Salt Lake City. The organization is experienced in growing small and large companies in the franchise industry.

Spring-Green Lawn Care: Using Technology To Deliver Customized Local Marketing
James Young, president of Spring-Green Lawn Care, describes his approach to marketing as tactical, because it "allows our franchise owners to do what they do well," he says.

Leveraging "Like" into Loyalty
A guy walks into a bar. The place is teeming with beautiful women and he's looking to make a connection. After he's shown off some of his best moves on the dance floor, one particularly attractive lady approaches him.

Rating Your Customer Service: Take This Test
When it comes to customer service, do you know the rating for your company, location, or department?

Social Mixing: What Role Should Social Marketing Play in Your Media Plan?
It seems that everywhere you turn there is a discussion or reference to social marketing. With more than 600 million profiles on Facebook alone, the reach is pervasive.