Franchise Consumer Marketing Report
August 17th, 2011
Issue 8
St. Jacques

Facebook Enables Franchisors To Go Local Effectively
Facebook recently announced a major initiative regarding brand Pages and the ability to map and link to each local Place, basically creating a Facebook Place for every brick-and-mortar location.
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Social CRM: "The Latest Sensation"?
We've all heard of CRM (customer relationship management) systems and we can't escape hearing about social media.
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Mobile Marketing: 3 Reports Show Why It Matters
You won't find much disagreement among today's franchise CMOs and marketing executives with the statement, "Mobile marketing matters."
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August Social Media Roundup
Facebook took 852 days to reach its first 10 million users. Twitter took 780. Google+ took just 16, and after a month it has grown to more than 25 million users.
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