Building Brand through Local Store Marketing
Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.
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Online Ordering: The Point of Sale Has Left the Building
Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.
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Call Measurement: Are Your Ad Programs Delivering?
In this complex world of advertising choices, it is important to know which ad programs are working.
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Social Media Roundup - February 2012
Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.
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