Creating a Cost-Effective Lead Generation Strategy
For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.
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New Highlights from the 2012 AFDR
In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.
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The Four Steps to Lead Generation Success, Part 4: Wow 'Em!
This fourth installment builds on those ideas, showing how you can "wow" your candidates and the importance of how you present your concept to them.
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The Winner's Column - February 2012
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
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